MY RESUME

MoveMatch

Providing new homeowners better access to moving services & connect with multiple providers through one form.

PROJECT overview

Having struggled to find suitable service providers for my home move, I know the frustration of spending hours online and contacting each provider for budget-friendly quotes. I asked myself how I could help others save hours and effort, find the right service providers efficiently, and integrate these solutions into one digital product.

TIMEFRAME

Dec 2023 to Mar 2024

(12 weeks)

Dec 2023 to Mar 2024

(12 weeks)

Dec 2023 to Mar 2024

(12 weeks)

PROJECT TYPE

IOS mobile responsive web, Service Marketplace.

ROLE

Research, Interaction Design, Branding, Prototyping, Testing

Initial Problem Discovery

what PROBLEMS AM I TRYING TO SOLVE?

New homeowners lack a quick tool to find suitable home setup services, resorting to

New homeowners lack a quick tool to find suitable home setup services, resorting to internet

internet searches instead.

searches instead.

Imagine sifting through countless service options online, unsure which fits your budget, schedule, and needs. While Google search is great, it can be overwhelming & time-consuming to find the right one.

Problem Validation

why IS THIS PROBLEM IMPORTANT?

New homeowners, especially first-timers, struggle to navigate the wide range of service providers to find the right fit.

Research Methods . Time to look for answers

what UX research method will I use to drive MY solution, and why? 🤷‍♀️

UX RESEARCH METHOD 01: COMPETITIVE ANALYSIS

To identify new homeowners' top service needs, I did a competitive analysis.

I audited 4 companies focused on helping new homeowners navigate the challenges of moving in.

🔍 FINDINGS

Tier 1

• Moving & Packing

• Insurance

• Moving & Packing

• Insurance

• Moving & Packing

• Insurance

Tier 2

• Utilities

• Repair

• Utilities

• Repair

• Utilities

• Repair

Tier 3

• TV Packages & Media

• Loan

• TV Packages & Media

• Loan

• TV Packages & Media

• Loan

UX RESEARCH METHOD 02: USER INTERVIEWS

I interviewed 5 new homeowners to explore common moving experiences, frustrations & goals.

During these interviews, I discovered their preferences and uncovered opportunity spaces to improve their experience.

🔍 FINDINGS

80% lack time to contact many providers, so they prefer quick responses with dates & quotes.

100% find it challenging to choose a suitable service provider amongst the sea of similar offerings.

100% choose service providers based on clear estimates, reliability, & good communication.

100% often rely on Google search, reviewing blogs, or recommendations from friends.

After collecting these insights, I decided to focus on one core marketplace commonly sought by new homeowners:

Moving and packing services

Eliminate the need to repeatedly explain moving needs to each service provider completely?

Eliminate the need to conduct lengthy research on multiple service providers completely?

Design Question

Eliminate the need to repeatedly explain moving needs to each service provider completely?

Eliminate the need to conduct lengthy research on multiple service providers completely?

how might we…

Eliminate the need to repeatedly explain moving needs to each service provider completely?

Eliminate the need to conduct lengthy research on multiple service providers completely?

Understanding Target Audience

whose PROBLEM AM I SOLVING?

People caught up in the hustle of work and family life. 👨‍💻🤱

Design Goals

🔑 KEY PROBLEM AREAs

Users struggle to choose from many similar service providers.
😣

Users are worried about choosing unqualified service providers.
😕

Users find it tiring to consult with service providers simultaneously.

😮‍💨

Users find it tiring to consult with service providers simultaneously.

😮‍💨

Users find it tiring to consult with service providers simultaneously.

😮‍💨

HYPOTHESIS STATEMENT (so what? 🧐)

If I streamline provider searches and let users broadcast their moving needs only ONCE, it will save time & effort on the inquiry process.

The Solution! Tada 🥳

Comprehensive Search

On a budget and deadline? Enter your needs & budget in our search + filter feature, and we'll find matching providers.

Filter Options:

• Providers near your area

• Type of moving style

• Self packing OR Assisted packing

• Where the move is taking place

• Preferred moving date

• Budget range

• Preferred providers ratings

• Providers near your area

• Type of moving style

• Self packing OR Assisted packing

• Where the move is taking place

• Preferred moving date

• Budget range

• Preferred providers ratings

• Providers near your area

• Type of moving style

• Self packing OR Assisted packing

• Where the move is taking place

• Preferred moving date

• Budget range

• Preferred providers ratings

Clear Information

Providing transparent details about providers’ credibility, pricing, reviews, and availability helps new homeowners make well-informed decisions.

What's there to know?

• Overall star ratings

• Reviews from previous customers

• Provider’s available dates for appointments

• Transparent pricelist

• Company’s Unique Selling Point

• Common FAQs

• Overall star ratings

• Reviews from previous customers

• Provider’s available dates for appointments

• Transparent pricelist

• Company’s Unique Selling Point

• Common FAQs

• Overall star ratings

• Reviews from previous customers

• Provider’s available dates for appointments

• Transparent pricelist

• Company’s Unique Selling Point

• Common FAQs

Streamlined Request

Identified 10 providers but no time to contact them all? Fill out our Request Form, send it to multiple providers, & wait for their responses with quotes.

What's requested on the form?

• Service Types - (Self packing OR Assisted packing)

• Personal Information

• Address Information

• Schedule Appointment

• Additional Information (photos of your items)

• Choose however many providers

to send the form to!

• Service Types - (Self packing OR Assisted packing)

• Personal Information

• Address Information

• Schedule Appointment

• Additional Information (photos of your items)

• Choose however many providers

to send the form to!

• Service Types - (Self packing OR Assisted packing)

• Personal Information

• Address Information

• Schedule Appointment

• Additional Information (photos of your items)

• Choose however many providers

to send the form to!

Early Ideation Process

But wait… how did i come up with my solutions? 🤔

(I'm glad you asked.)

Idea Generation 🧠

I aimed to brainstorm ideas that can help new homeowners quickly find suitable service providers & avoid repeatedly explaining their moving needs.

In-Depth Competitive Analysis 📑

As I was unfamiliar with the moving and packing market, I explored what has been done by others, what they include in their products/services, to identify key features crucial for my product's success.

01: Search and filter page

b) Moving preferences were simplified to 2 options to prevent overwhelming users & create a smoother experience.

c) Temporary storage and/or items disposal will only be available for users to select in the Request Form, in the form of add-on services.

Ask me why this is the case during the interview!

a) Search field was enhanced with clearer borders & an added icon for better visibility.

02: Service provider's list page (PLP)

b) Cards are modernised to appear sleeker by narrowing the layout & removing “view” button to improve readability of service info.

a) Filter icon is enhanced with a text label & outlined borders to clearly indicate it is an interactive button.

User & Task Flows 🔁

After determining key services, I crafted user and task flows to address the identified problems, setting the foundation for MVP structure & wireframe creation.

03: Booking & making payment for a service provider

a) Service cost and date are now listed directly on the cards, allowing users to tap "Book now" to proceed to payment.

Previously, users had to tap "View quote" to see this information, adding unnecessary steps and making it harder to compare providers.

Spicing up some wireframes…

After 5 iterations, we've found our recipe!

In the next session, I'll discuss insights gained from iterating from mid-fi wireframes to the final designs!

After 5 iterations, we've found our recipe!

In the next session, I'll discuss insights gained from iterating from mid-fi wireframes to the final designs!

After 5 iterations, we've found our recipe!

In the next session, I'll discuss insights gained from iterating from mid-fi wireframes to the final designs!

VIEW WIREFRAMES

Design Decisions. The why.

how did the designs evolve from initial ideas? 🤔

I asked myself how I could make this product EVEN better.

As I progressed, my designs were frequently iterated from the initial sketches / mid-fi wireframes, in order to refine the overall user experience. Here are my rationales behind some of my design decisions:

(Swipe left to right to see Initial Mid-Fi V1 and Final Hi-Fi)

As I progressed, my designs were frequently iterated from the initial sketches / mid-fi wireframes, in order to refine the overall user experience. Here are my rationales behind some of my design decisions:

Search field was enhanced with clearer borders & an added icon for better visibility.

Moving preferences were simplified to 2 options to prevent overwhelming users & create a smoother experience.

Temporary storage and/or items disposal will only be available for users to select in the Request Form, in the form of add-on services.

Moving preferences were simplified to 2 options to prevent overwhelming users & create a smoother experience.

Temporary storage and/or items disposal will only be available for users to select in the Request Form, in the form of add-on services.

Ask me why this is the case during the interview!

Filter icon is enhanced with a text label & outlined borders to clearly indicate it is an interactive button.

Cards are modernised to appear sleeker by narrowing the layout & removing “view” button to improve readability of service info.

Service cost and date are now listed directly on the cards, allowing users to tap "Book now" to proceed to payment.

Previously, users had to tap "View quote" to see this information, adding unnecessary steps and making it harder to compare providers.

Service cost and date are now listed directly on the cards, allowing users to tap "Book now" to proceed to payment.

Previously, users had to tap "View quote" to see this information, adding unnecessary steps and making it harder to compare providers.

Brand Identity

how DID i WANT THE USERS TO FEEL?

I wanted to evoke feelings of simplicity, positivity and optimism into my product.

Efficient

transparent

convenient

personalized

LOGO

I felt that the visual logo for MoveMatch should symbolize a significant aspect of the moving & packing process = packing boxes. The box logo captures the essence of the journey for new homeowners moving into their new homes.

COLORS

I chose a blue-purple shade as the primary brand color to symbolize trust, reliability, and professionalism.

For accents, I selected muted tones like soft blue-purple and peach to create a peaceful & relaxing experience for busy individuals balancing work and family.

I chose a blue-purple shade as the primary brand color to symbolize trust, reliability, and professionalism.

For accents, I selected muted tones like soft blue-purple and peach to create a peaceful & relaxing experience for busy individuals balancing work and family.

I chose a blue-purple shade as the primary brand color to symbolize trust, reliability, and professionalism.

For accents, I selected muted tones like soft blue-purple and peach to create a peaceful & relaxing experience for busy individuals balancing work and family.

TYPOGRAPHY

The Open Sans typeface was picked because they felt clean and gives off a friendly & positive atmosphere.

Usability Testing

is my product usEFUL AND USABLE 👍?

I tested the designs' impact through
usability testing on 5 participants, focusing on 3 task flows.

I tested the designs' impact through usability testing on 5 participants, focusing on 3 task flows.

🔖 TASK FLOWS

Search, filter, then request an estimate from a service provider.

Complete the Request Form & submit it to multiple providers.

Select a provider to engage with and make payment.

01: Unsure where to tap next after filling in Room 1's information

a) During the Request Form test:

60% of participants missed tapping on “Room 2” after filling in “Room 1” due to its obscure placement.

I redesigned it to display "Room 1" and "Room 2" as vertical dropdowns.

This allows users to scroll naturally from Room 1 to Room 2, making form completion seamless.

🔍 FINDINGS

Despite a few suggestions and changes proposed by participants, the prototype test revealed overall positive feedback, with a 100% completion rate for all 3 task flows.

To further analyze their suggestions,

I conducted an affinity mapping exercise, followed by a Frequency to Severity Mapping exercise to prioritize the common themes.

Despite a few suggestions and changes proposed by participants, the prototype test revealed overall positive feedback, with a 100% completion rate for all 3 task flows.

To further analyze their suggestions,

I conducted an affinity mapping exercise, followed by a Frequency to Severity Mapping exercise to prioritize the common themes.

Despite a few suggestions and changes proposed by participants, the prototype test revealed overall positive feedback, with a 100% completion rate for all 3 task flows.

To further analyze their suggestions,

I conducted an affinity mapping exercise, followed by a Frequency to Severity Mapping exercise to prioritize the common themes.

(click to expand)

prioritized iterations · How i made it better 🙂

(Swipe left to right to see before and after)

During the Request Form test:

60% of participants missed tapping on “Room 2” after filling in “Room 1” due to its obscure placement.

I redesigned it to display "Room 1" and "Room 2" as vertical dropdowns.

This allows users to scroll naturally from Room 1 to Room 2, making form completion seamless.

During the Request Form test:

60% of participants missed tapping on “Room 2” after filling in “Room 1” due to its obscure placement.

I redesigned it to display "Room 1" and "Room 2" as vertical dropdowns.

This allows users to scroll naturally from Room 1 to Room 2, making form completion seamless.

✨ the FINAL DESIGNS ✨

Ready to explore? Dive in & interact with our product now!📱

Ready to explore? Dive in & interact with our product now! 📱

Ready to explore? Dive in & interact with our product now!📱

VIEW PROTOTYPE

(Pages within the device are scrollable)

(swipe to view pages)

Search + Filter

PLP

Request Form: Step 1

Request Form: Step 3

Closing Thoughts

HOW did the problems influence the final designs? 💭

In summary....

Tailored solutions

A wide range of filter options available to assist with new homeowners’ moving requirements. Customizable to suit their preferences.

Quick & straightforward decisions

A curated list of service providers, featuring verified costs, ratings and reviews to aid in homeowners’ selection.

Quick & straightforward decisions

A curated list of service providers, featuring verified costs, ratings and reviews to aid in homeowners’ selection.

Save time & effort

Fill in a 6-step form with your details and moving requirements before sending it to multiple service providers of your choosing.

Reflection · If I had more time...

🕖 If I had additional time, I would...

desktop responsiveness

While the initial focus was on mobile design, expanding to include desktop responsiveness would ensure a consistent user experience across all devices.

validating metrics

Even though this is a conceptual project, it's crucial to make sure that I'm able to demonstrate how I've considered to measure its impact.

Looking back...

💡 I learned....

The importance of asking WHY. After user interviews, I realized I missed deeper questions that could have provided more insight into the identified pain points.

🧗‍♀️ My biggest challenge was....

Trying to solve everything as if I’m god. While synthesizing my findings, I uncovered many problems I wanted to solve. However, I focused on simplifying and addressing the key issues that directly impact users' needs.

🚶‍♀️ Shaping my UX journey…

Embarking on my first UX project, I aimed for perfection but learned that design thrives on iteration, teaching me to embrace the process and the imperfections.

ZARA

Redesign · Ecommerce · Desktop-first responsive site

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