RouteWise
RouteWise
RouteWise
Providing trip planners an AI-driven tool to optimize itineraries —reducing travel time and suggesting activities seamlessly.
Providing trip planners an AI-driven tool to optimize itineraries —reducing travel time and suggesting activities seamlessly.
Providing trip planners an AI-driven tool to optimize itineraries —reducing travel time and suggesting activities seamlessly.
PROJECT overview
PROJECT overview
PROJECT overview
Having struggled with planning travel itineraries, I know how frustrating it can be to decide which activity or location to prioritize first & how to minimize travel time. I wondered how to help others save time and effort while maximising their trips. RouteWise uses AI to optimise travel routes, reduce travel time, and suggest activities, making travel planning smarter & more enjoyable.
Having struggled with planning travel itineraries, I know how frustrating it can be to decide which activity or location to prioritize first & how to minimize travel time. I wondered how to help others save time and effort while maximising their trips. RouteWise uses AI to optimise travel routes, reduce travel time, and suggest activities, making travel planning smarter & more enjoyable.
Having struggled with planning travel itineraries, I know how frustrating it can be to decide which activity or location to prioritize first & how to minimize travel time. I wondered how to help others save time and effort while maximising their trips. RouteWise uses AI to optimise travel routes, reduce travel time, and suggest activities, making travel planning smarter & more enjoyable.
TIMEFRAME
TIMEFRAME
TIMEFRAME
Apr - May 2024
(5 weeks)
Apr - May 2024
(5 weeks)
Apr - May 2024
(5 weeks)
PROJECT TYPE
PROJECT TYPE
PROJECT TYPE
IOS mobile app, Travel Itinerary.
IOS mobile app, Travel Itinerary.
IOS mobile app, Travel Itinerary.
ROLE
ROLE
ROLE
Research, Interaction Design, Branding, Prototyping, Testing
Research, Interaction Design, Branding, Prototyping, Testing
Research, Interaction Design, Branding, Prototyping, Testing
Initial Problem Discovery
Initial Problem Discovery
Initial Problem Discovery
what PROBLEMS AM I TRYING TO SOLVE?
what PROBLEMS AM I TRYING TO SOLVE?
what PROBLEMS AM I TRYING TO SOLVE?
Travelers lack a comprehensive tool to efficiently plan itineraries, often relying on
Travelers lack a comprehensive tool to efficiently plan itineraries, often relying on multiple apps and resources.
Travelers lack a comprehensive tool to efficiently plan itineraries, often relying on
multiple apps and resources.
multiple apps and resources.
Imagine spending hours on Google Maps, trying to find the best routes between activities in an
unfamiliar city. Minimizing travel time can be overwhelming, making trip planning daunting.
Imagine spending hours on Google Maps, trying to find the best routes between activities in an unfamiliar city. Minimizing travel time can be overwhelming, making trip planning daunting.
Imagine spending hours on Google Maps, trying to find the best routes between activities in an unfamiliar city. Minimizing travel time can be overwhelming, making trip planning daunting.
Imagine spending hours on Google Maps, trying to find the best routes between activities in an
unfamiliar city. Minimizing travel time can be overwhelming, making trip planning daunting.
Initial Research/Problem Validation
Initial Research/Problem Validation
Initial Research/Problem Validation
Initial Research/Problem Validation
why IS THIS PROBLEM IMPORTANT?
why IS THIS PROBLEM IMPORTANT?
Evidently, travel is enjoyable but stressful and difficult to plan.
Evidently, travel is enjoyable but stressful and difficult to plan.
Evidently, travel is enjoyable but stressful and difficult to plan.
92%
92%
92%
of people said creating an itinerary was the most dreadful part of preparing for a trip.
of people said creating an itinerary was the most dreadful part of preparing for a trip.
of people said creating an itinerary was the most dreadful part of preparing for a trip.
78%
78%
78%
of parents with children under 18 say the process is at least somewhat stressful for them.
of parents with children under 18 say the process is at least somewhat stressful for them.
of parents with children under 18 say the process is at least somewhat stressful for them.
Thanks, Internet. 🙂
Thanks, Internet. 🙂
Thanks, Internet. 🙂
Thanks, Internet. 🙂
Now that I know why this problem matters, its time to put on my thinking cap and tackle the task at hand.
Now that I know why this problem matters, its time to put on my thinking cap and tackle the task at hand.
Now that I know why this problem matters, its time to put on my thinking cap and tackle the task at hand.
Research Methods. Time to look for answers
Research Methods. Time to look for answers
Research Methods. Time to look for answers
Research Methods. Time to look for answers
What UX research methods will uncover the core issues and guide my solution? 🤷♀️
What UX research methods will uncover the core issues and guide my solution? 🤷♀️
What UX research methods will uncover the core issues and guide my solution? 🤷♀️
UX RESEARCH METHOD 01: COMPETITIVE ANALYSIS
UX RESEARCH METHOD 01: COMPETITIVE ANALYSIS
UX RESEARCH METHOD 01: COMPETITIVE ANALYSIS
What are other businesses doing to solve this problem?
What are other businesses doing to solve this problem?
I conducted a competitive analysis on four companies that offer vacation planning services to uncover potential opportunities.
I conducted a competitive analysis on four companies that offer vacation planning services to uncover potential opportunities.
I conducted a competitive analysis on four companies that offer vacation planning services to uncover potential opportunities.
🔍 FINDINGS
🔍 FINDINGS
🔍 FINDINGS
Artificial Intelligence
Artificial Intelligence
Artificial Intelligence
All 4 companies use AI to help users in their trip planning process.
All 4 companies use AI to help users in their trip planning process.
All 4 companies use AI to help users in their trip planning process.
UX RESEARCH METHODS 02 & 03: USER INTERVIEWS > SURVEYS
UX RESEARCH METHODS 02 & 03: USER INTERVIEWS > SURVEYS
UX RESEARCH METHODS 02 & 03: USER INTERVIEWS > SURVEYS
I interviewed 5 trip planners & followed up with a survey, receiving 37 responses.
I interviewed 5 trip planners & followed up with a survey, receiving 37 responses.
I interviewed 5 trip planners & followed up with a survey, receiving 37 responses.
Since most people have travel experience, combining these methods helped capture diverse perspectives on trip planning challenges, frustrations and goals.
Since most people have travel experience, combining these methods helped capture diverse perspectives on trip planning challenges, frustrations and goals.
Since most people have travel experience, combining these methods helped capture diverse perspectives on trip planning challenges, frustrations and goals.
🔍 FINDINGS
🔍 FINDINGS
🔍 FINDINGS
All interviewees struggle to plan the ideal activity order to minimize commute time.
All interviewees struggle to plan the ideal activity order to minimize commute time.
All interviewees struggle to plan the ideal activity order to minimize commute time.
All interviewees prioritize scheduled activities first, then arrange other flexible attractions by proximity.
All interviewees prioritize scheduled activities first, then arrange other flexible attractions by proximity.
All interviewees prioritize scheduled activities first, then arrange other flexible attractions by proximity.
57%
57%
57%
Reduce Travel Time
Reduce Travel Time
Reduce Travel Time
Reduce Travel Time
57% of survey respondents prioritize minimizing travel time between activities.
57% of survey respondents prioritize minimizing travel time between activities.
57% of survey respondents prioritize minimizing travel time between activities.
46%
46%
46%
Balancing Downtime
Balancing Downtime
Balancing Downtime
Balancing Downtime
46% of survey participants believe in balancing attractions with downtime to relax.
46% of survey participants believe in balancing attractions with downtime to relax.
46% of survey participants believe in balancing attractions with downtime to relax.
"Some of the time between activities clashes."
"Some of the time between activities clashes."
"Some of the time between activities clashes."
"Advanced booking activities collide with trying to minimise travel time."
"Advanced booking activities collide with trying to minimise travel time."
"Advanced booking activities collide with trying to minimise travel time."
"Can be difficult to estimate how long each activity will take vs something that is timed."
"Can be difficult to estimate how long each activity will take vs something that is timed."
"Can be difficult to estimate how long each activity will take vs something that is timed."
HYPOTHESIS STATEMENT (so what? 🧐)
HYPOTHESIS STATEMENT (so what? 🧐)
HYPOTHESIS STATEMENT (so what? 🧐)
If I enable route optimisation & integrate activities around scheduled events, it will save time and reduce stress on the planning process.
If I enable route optimisation & integrate activities around scheduled events, it will save time and reduce stress on the planning process.
If I enable route optimisation & integrate activities around scheduled events, it will save time and reduce stress on the planning process.
Design Question
Design Question
Design Question
Design Question
how might we…
how might we…
how might we…
how might we…
Help travelers confidently and efficiently organise activities to minimise travel time and costs?
Help travelers confidently and efficiently organise activities to minimise travel time and costs?
Help travelers confidently and efficiently organise activities to minimise travel time and costs?
Help travelers confidently adjust itineraries around scheduled events without conflicts or gaps?
Help travelers confidently adjust itineraries around scheduled events without conflicts or gaps?
Help travelers confidently adjust itineraries around scheduled events without conflicts or gaps?
Understanding Target Audience
Understanding Target Audience
Understanding Target Audience
Understanding Target Audience
whose PROBLEM AM I SOLVING?
whose PROBLEM AM I SOLVING?
whose PROBLEM AM I SOLVING?
Tourists looking to optimize their day & efficiently manage their schedules. 🗓🏖️
Tourists looking to optimize their day & efficiently manage their schedules. 🗓🏖️
Tourists looking to optimize their day & efficiently manage their schedules. 🗓🏖️
Design Goals
Design Goals
Design Goals
Design Goals
🔑 KEY PROBLEM AREAs
🔑 KEY PROBLEM AREAs
🔑 KEY PROBLEM AREAs
🔑 KEY PROBLEM AREAs
Users struggle to plan efficient travel routes in unfamiliar cities.
😣
Users struggle to plan efficient travel routes in unfamiliar cities.
😣
Users struggle to plan efficient travel routes in unfamiliar cities.
😣
Users struggle to coordinate flexible activities around scheduled events.
⏰ 😕
Users struggle to coordinate flexible activities around scheduled events.
⏰ 😕
Users struggle to coordinate flexible activities around scheduled events.
⏰ 😕
Users want to minimise travel time to enjoy more attractions.
🏞️
Users want to minimise travel time to enjoy more attractions.
🏞️
Users want to minimise travel time to enjoy more attractions.
🏞️
Phew, that was a lot of info. 😮💨
Phew, that was a lot of info. 😮💨
Phew, that was a lot of info. 😮💨
Phew, that was a lot of info. 😮💨
And now presenting…
And now presenting…
And now presenting…
The Solution! Tada 🥳
The Solution! Tada 🥳
The Solution! Tada 🥳
The Solution! Tada 🥳
Itinerary Initialisation
Itinerary Initialisation
Itinerary Initialisation
Easily start by entering your travel details. Our system will generate an initial itinerary page, providing a solid foundation for organising your travel activities.
Easily start by entering your travel details. Our system will generate an initial itinerary page, providing a solid foundation for organising your travel activities.
Easily start by entering your travel details. Our system will generate an initial itinerary page, providing a solid foundation for organising your travel activities.
What details do I provide? 🖌
What details do I provide? 🖌
What details do I provide? 🖌
• Trip destination
• Trip duration
• Lodging area & dates (optional)
• Trip destination
• Trip duration
• Lodging area & dates (optional)
• Trip destination
• Trip duration
• Lodging area & dates (optional)
Activity Integration
Activity Integration
Activity Integration
🕐 Scheduled
🕐 Scheduled
🕐 Scheduled
Set the start & end times to reserve the slot in your itinerary.
Set the start & end times to reserve the slot in your itinerary.
Set the start & end times to reserve the slot in your itinerary.
🕐 Flexible
🕐 Flexible
🕐 Flexible
Specify the duration, & the app will seamlessly fit it into your schedule.
Specify the duration, & the app will seamlessly fit it into your schedule.
Specify the duration, & the app will seamlessly
fit it into your schedule.
What sets this feature apart?
What sets this feature apart?
What sets this feature apart?
Efficiently manage your day & organise your time spent on each activity.
Efficiently manage your day & organise your time spent on each activity.
Efficiently manage your day & organise your time spent on each activity.
Schedule Optimisation
Schedule Optimisation
Schedule Optimisation
Optimize your travel schedule with one click. The system finds the best routes, identifies gaps, & suggests activities to fill them, ensuring you make the most of your trip.
Optimize your travel schedule with one click. The system finds the best routes, identifies gaps, & suggests activities to fill them, ensuring you make the most of your trip.
Optimize your travel schedule with one click. The system finds the best routes, identifies gaps, & suggests activities to fill them, ensuring you make the most of your trip.
Can I personalise my itinerary?
Can I personalise my itinerary?
Can I personalise my itinerary?
Yes, yes you can (: Users can customise their itinerary by choosing from options that fit their travel style:
• Packed schedule
• Balanced day
• Plenty of downtime
Yes, yes you can (: Users can customise their itinerary by choosing from options that fit their travel style:
• Packed schedule
• Balanced day
• Plenty of downtime
Yes, yes you can (: Users can customise their itinerary by choosing from options that fit their travel style:
• Packed schedule
• Balanced day
• Plenty of downtime
Ask me why this was important during the interview!
Ask me why this was important during the interview!
Ask me why this was important during the interview!
Early Ideation Process
Early Ideation Process
Early Ideation Process
Early Ideation Process
wait! How did my synthesis lead to my solutions? 🤔
wait! How did my synthesis lead to my solutions? 🤔
wait! How did my synthesis lead to my solutions? 🤔
(let's visit my ideation station ⬇️)
(let's visit my ideation station ⬇️)
(let's visit my ideation station ⬇️)
(let's visit my ideation station ⬇️)
Journey Mapping 🚶♂️
Journey Mapping 🚶♂️
Journey Mapping 🚶♂️
Journey Mapping 🚶♂️
I started off with a journey map to understand users' current experiences, identify opportunities for improvement, and brainstormed strategies to enhance the planning process.
I started off with a journey map to understand users' current experiences, identify opportunities for improvement, and brainstormed strategies to enhance the planning process.
I started off with a journey map to understand users' current experiences, identify opportunities for improvement, and brainstormed strategies to enhance the planning process.
Feature Prioritisation ✍️
Feature Prioritisation ✍️
Feature Prioritisation ✍️
Feature Prioritisation ✍️
After identifying areas for improvement, I used the MoSCoW method to prioritise essential features, ensuring to address the most critical improvements effectively.
After identifying areas for improvement, I used the MoSCoW method to prioritise essential features, ensuring to address the most critical improvements effectively.
After identifying areas for improvement, I used the MoSCoW method to prioritise essential features, ensuring to address the most critical improvements effectively.
User & Task Flows 🔁
User & Task Flows 🔁
User & Task Flows 🔁
After identifying key features, I repeatedly refined the user & task flows to ensure a smooth and intuitive user experience.
After identifying key features, I repeatedly refined the user & task flows to ensure a smooth and intuitive user experience.
After identifying key features, I repeatedly refined the user & task flows to ensure a smooth and intuitive user experience.
Buckle Up...
Buckle Up...
Buckle Up...
Before diving into my design decisions in the next section, here's a bird's eye view of my iterative design journey. You'll discover HOW & WHY I made the design decisions that ultimately gave me my final design deliverables! 😉
Before diving into my design decisions in the next section, here's a bird's eye view of my iterative design journey. You'll discover HOW & WHY I made the design decisions that ultimately gave me my final design deliverables! 😉
Before diving into my design decisions in the next section, here's a bird's eye view of my iterative design journey. You'll discover HOW & WHY I made the design decisions that ultimately gave me my final design deliverables! 😉
01: Plan your trip page (Trip Dates)
a) Users can now enter exact trip dates or toggle to "I'm flexible" for estimated travel days.
This new feature accommodates uncertain travel plans, allowing flexible planning.
Assets are also redesigned for a more intuitive & modern look, replacing the old-fashioned pop-up modal.
(Inspired by Airbnb!)
02: Itinerary page
a) UI elements are adjusted & redesigned to reduce clutter and improve usability.
b) Itinerary / Explore / Wishlist tabs are removed to declutter the screen & keep users focused on the core itinerary planning process.
• Users can access "Explore" & "Wishlist" pages via the top right search icon instead.
c) "Add a plan" CTA is replaced with "Add an activity" for better user understanding & intuitiveness.
03: Setting preferred duration for flexible activity
a) A short instruction is added to guide users.
b) Minutes options are now selectable buttons, distinct from "Hours" for easier differentiation.
c) "Add to trip" replaced with "Add to itinerary" for clearer purpose.
Design Decisions. The why.
Design Decisions. The why.
Design Decisions. The why.
What didn't work and why? 🤔
What didn't work and why? 🤔
What didn't work and why? 🤔
To ensure RouteWise truly meets travelers' needs, I dived deep into user testing.
To ensure RouteWise truly meets travelers' needs, I dived deep into user testing.
To ensure RouteWise truly meets travelers' needs, I dived deep into user testing.
(Swipe left to right to see Initial Mid-Fi V1 and Final Hi-Fi)
Uncertain about the effectiveness of the initial version & its impact on the user experience, I conducted a quick user test to gather insights. Here are the rationales behind some of my design decisions:
Uncertain about the effectiveness of the initial version & its impact on the user experience, I conducted a quick user test to gather insights. Here are the rationales behind some of my design decisions:
Uncertain about the effectiveness of the initial version & its impact on the user experience, I conducted a quick user test to gather insights. Here are the rationales behind some of my design decisions:
Users can now enter exact trip dates or toggle to "I'm flexible" for estimated travel days.
This new feature accommodates uncertain travel plans, allowing flexible planning.
Assets are also redesigned for a more intuitive & modern look, replacing the old-fashioned pop-up modal.
Users can now enter exact trip dates or toggle to "I'm flexible" for estimated travel days.
This new feature accommodates uncertain travel plans, allowing flexible planning.
Assets are also redesigned for a more intuitive & modern look, replacing the old-fashioned pop-up modal.
(Inspired by Airbnb!)
(Inspired by Airbnb!)
UI elements are adjusted & redesigned to reduce clutter and improve usability.
UI elements are adjusted & redesigned to reduce clutter and improve usability.
Itinerary / Explore / Wishlist tabs are removed to declutter the screen & keep users focused on the core itinerary planning process.
Itinerary / Explore / Wishlist tabs are removed to declutter the screen & keep users focused on the core itinerary planning process.
• Users can access "Explore" & "Wishlist" pages via the top right search icon instead.
• Users can access "Explore" & "Wishlist" pages via the top right search icon instead.
"Add a plan" CTA is replaced with "Add an activity" for better user understanding & intuitiveness.
"Add a plan" CTA is replaced with "Add an activity" for better user understanding & intuitiveness.
A short instruction is added to guide users.
A short instruction is added to guide users.
Minutes options are now selectable buttons, distinct from "Hours" for easier differentiation.
Minutes options are now selectable buttons, distinct from "Hours" for easier differentiation.
"Add to trip" replaced with "Add to itinerary" for clearer purpose.
"Add to trip" replaced with "Add to itinerary" for clearer purpose.
Brand Identity
Brand Identity
Brand Identity
Brand Identity
how DID i WANT THE USERS TO FEEL?
how DID i WANT THE USERS TO FEEL?
how DID i WANT THE USERS TO FEEL?
I wanted to evoke feelings of excitement, adventure and energy into my product.
I wanted to evoke feelings of excitement, adventure and energy into my product.
I wanted to evoke feelings of excitement, adventure and energy into my product.
Efficient
Efficient
Efficient
FLEXIBLE
FLEXIBLE
FLEXIBLE
INNOVATIVE
INNOVATIVE
INNOVATIVE
RELIABLE
RELIABLE
RELIABLE
LOGO
LOGO
LOGO
I designed the RouteWise logo with a global symbol inside a GPS icon, capturing the essence of worldwide travel and efficient navigation, reflecting the core purpose of the app.
I designed the RouteWise logo with a global symbol inside a GPS icon, capturing the essence of worldwide travel and efficient navigation, reflecting the core purpose of the app.
I designed the RouteWise logo with a global symbol inside a GPS icon, capturing the essence of worldwide travel and efficient navigation, reflecting the core purpose of the app.
COLORS
COLORS
COLORS
I chose a vibrant orange for the primary brand color to symbolize excitement, adventure, and energy, capturing the spirit of travel.
For accent colors, I picked blue-purple & peach to complement the orange, creating a balanced & engaging user experience.
I chose a vibrant orange for the primary brand color to symbolize excitement, adventure, and energy, capturing the spirit of travel.
For accent colors, I picked blue-purple & peach to complement the orange, creating a balanced & engaging user experience.
I chose a vibrant orange for the primary brand color to symbolize excitement, adventure, and energy, capturing the spirit of travel.
For accent colors, I picked blue-purple & peach to complement the orange, creating a balanced & engaging user experience.
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
I chose Montserrat for a bold, modern look & clear hierarchy. While Open Sans adds a clean, friendly touch, enhancing readability & a positive user experience.
I chose Montserrat for a bold, modern look & clear hierarchy. While Open Sans adds a clean, friendly touch, enhancing readability & a positive user experience.
I chose Montserrat for a bold, modern look & clear hierarchy. While Open Sans adds a clean, friendly touch, enhancing readability & a positive user experience.
Putting it to the Test
Putting it to the Test
Putting it to the Test
Putting it to the Test
how did i measure design success 👍?
how did i measure design success 👍?
how did i measure design success 👍?
I tested my designs' impact through usability testing on 10 participants, focusing on 3 task flows.
I tested my designs' impact through usability testing on 10 participants, focusing on 3 task flows.
I tested my designs' impact through usability testing on 10 participants, focusing on 3 task flows.
🔖 TASK FLOWS
🔖 TASK FLOWS
🔖 TASK FLOWS
Open RouteWise and enter travel details to start planning trip.
Open RouteWise and enter travel details to start planning trip.
Open RouteWise and enter travel details to start planning trip.
Add pre-scheduled and flexible activities to your itinerary.
Add pre-scheduled and flexible activities to your itinerary.
Add pre-scheduled and flexible activities to your itinerary.
Identify feature to optimize itinerary for efficient travel routes.
Identify feature to optimize itinerary for efficient travel routes.
Identify feature to optimize itinerary for efficient travel routes.
🔍 FINDINGS
🔍 FINDINGS
🔍 FINDINGS
The prototype test showed a strong CSAT of 89%, indicating high satisfaction with RouteWise.
However, 60% of users struggled to add scheduled activities into their itineraries❗️
To address this, I conducted affinity mapping to identify root causes & iterate on solutions.
The prototype test showed a strong CSAT of 89%, indicating high satisfaction with RouteWise.
However, 60% of users struggled to add scheduled activities into their itineraries❗️
To address this, I conducted affinity mapping to identify root causes & iterate on solutions.
The prototype test showed a strong CSAT of 89%, indicating high satisfaction with RouteWise.
However, 60% of users struggled to add scheduled activities into their itineraries❗️
To address this, I conducted affinity mapping to identify root causes & iterate on solutions.
(click to expand)
(click to expand)
Excellent Customer Satisfaction Score (CSAT) 🤩
Excellent Customer Satisfaction Score (CSAT) 🤩
Excellent Customer Satisfaction Score (CSAT) 🤩
(Swipe left to right to see before and after)
01: Unable to add scheduled activities smoothly
a) Participants previously tapped on the unresponsive "end time" field instead of the "Next" button, causing many to abandon the task.
"End time" field is now re-designed to be responsive. Start & end time text inputs are enlarged for clearer hierarchy, with the border shaped like an arrow for better visual cues.
b) The "Next" button was replaced with "Add to itinerary" for clarity.
prioritized iterations · how i made it better 🙂
prioritized iterations · how i made it better 🙂
prioritized iterations · how i made it better 🙂
prioritized iterations · how i made it better 🙂
Participants previously tapped on the unresponsive "end time" field instead of the "Next" button, causing many to abandon the task.
"End time" field is now re-designed to be responsive. Start & end time text inputs are enlarged for clearer hierarchy, with the border shaped like an arrow for better visual cues.
The "Next" button was replaced with "Add to itinerary" for clarity.
Participants previously tapped on the unresponsive "end time" field instead of the "Next" button, causing many to abandon the task.
"End time" field is now re-designed to be responsive. Start & end time text inputs are enlarged for clearer hierarchy, with the border shaped like an arrow for better visual cues.
The "Next" button was replaced with "Add to itinerary" for clarity.
✨ the FINAL DESIGNS ✨
✨ the FINAL DESIGNS ✨
✨ the FINAL DESIGNS ✨
✨ the FINAL DESIGNS ✨
Ready to explore? Dive in & interact with our product now!📱
Ready to explore? Dive in & interact with our product now!📱
Ready to explore? Dive in & interact with our product now!📱
(Pages within the device are scrollable)
(swipe to view pages)
(Pages within the device are scrollable)
homepage
itinerary
itinerary
plan subscription
plan subscription
add flexible activity
add flexible activity
Closing Thoughts
Closing Thoughts
Closing Thoughts
Closing Thoughts
how did the problems influence the final designs? 💭
how did the problems influence the final designs? 💭
how did the problems influence the final designs? 💭
how did the problems influence the final designs? 💭
In summary....
In summary....
In summary....
Smart Itinerary Creation
Smart Itinerary Creation
Smart Itinerary Creation
Initial itinerary with smart suggestions for attractions to visit, making trip planning effortless.
Initial itinerary with smart suggestions for attractions to visit, making trip planning effortless.
Initial itinerary with smart suggestions for attractions to visit, making trip planning effortless.
Enhanced Activity Control
Enhanced Activity Control
Enhanced Activity Control
Have more control over your day by planning your time spent on each activity's duration & time.
Have more control over your day by planning your time spent on each activity's duration & time.
Have more control over your day by planning your time spent on each activity's duration & time.
Optimized Travel Routes
Optimized Travel Routes
Optimized Travel Routes
An AI-powered optimisation feature to minimize travel time and provide the fastest routes & durations — eliminating the need for users to figure out directions.
An AI-powered optimisation feature to minimize travel time and provide the fastest routes & durations — eliminating the need for users to figure out directions.
An AI-powered optimisation feature to minimize travel time and provide the fastest routes & durations — eliminating the need for users to figure out directions.
Reflection · If I had more time...
Reflection · If I had more time...
Reflection · If I had more time...
🕖 If I had additional time, I would...
🕖 If I had additional time, I would...
🕖 If I had additional time, I would...
🕖 If I had additional time, I would...
EXPLORE MORE TASK FLOWS
EXPLORE MORE TASK FLOWS
EXPLORE MORE TASK FLOWS
Due to time constraints, I only developed a few key task flows. I would've liked to show how users can add activities from the "Explore" and "Wishlist" pages, considering those who want to explore more activities before adding them to the itinerary.
Due to time constraints, I only developed a few key task flows. I would've liked to show how users can add activities from the "Explore" and "Wishlist" pages, considering those who want to explore more activities before adding them to the itinerary.
Due to time constraints, I only developed a few key task flows. I would've liked to show how users can add activities from the "Explore" and "Wishlist" pages, considering those who want to explore more activities before adding them to the itinerary.
Explore More Designs
Explore More Designs
Explore More Designs
Experiment with additional sketches & wireframes to explore different layouts & features for the itinerary screen. I want to showcase that I make purposeful decisions that impact my solutions.
Experiment with additional sketches & wireframes to explore different layouts & features for the itinerary screen. I want to showcase that I make purposeful decisions that impact my solutions.
Experiment with additional sketches & wireframes to explore different layouts & features for the itinerary screen. I want to showcase that I make purposeful decisions that impact my solutions.
Reflection…
Reflection…
Reflection…
💡 I learned....
💡 I learned....
💡 I learned....
Understanding user context is key. While designing RouteWise, I realized the importance of considering the diverse travel habits and preferences of users to create a more personalized experience.
Understanding user context is key. While designing RouteWise, I realized the importance of considering the diverse travel habits and preferences of users to create a more personalized experience.
Understanding user context is key. While designing RouteWise, I realized the importance of considering the diverse travel habits and preferences of users to create a more personalized experience.
🧗♀️ My biggest challenge was....
🧗♀️ My biggest challenge was....
🧗♀️ My biggest challenge was....
Working through my unfamiliarity with modern design patterns, which made it challenging to create a smooth user experience. This reminded me of the need to stay current with UX/UI trends to keep my designs intuitive.
Working through my unfamiliarity with modern design patterns, which made it challenging to create a smooth user experience. This reminded me of the need to stay current with UX/UI trends to keep my designs intuitive.
Working through my unfamiliarity with modern design patterns, which made it challenging to create a smooth user experience. This reminded me of the need to stay current with UX/UI trends to keep my designs intuitive.
🙏 My biggest takeaway.…
🙏 My biggest takeaway.…
🙏 My biggest takeaway.…
Iterative design is essential. By continuously testing & refining RouteWise, I learned that iterating on designs based on user feedback is crucial to developing a successful and intuitive product.
Iterative design is essential. By continuously testing & refining RouteWise, I learned that iterating on designs based on user feedback is crucial to developing a successful and intuitive product.
Iterative design is essential. By continuously testing & refining RouteWise, I learned that iterating on designs based on user feedback is crucial to developing a successful and intuitive product.